PurpleAir Paid Advertising

Digital Marketing

Paid Ads

Want to know how we increased PurpleAir's paid ads revenue by 6.5X in just three months? Read more about it here.

More About Our Marketing Services

1.6 > 5.4

ROAS from 1.6 to an average
monthly ROAS of 5.4

12.4

Peak monthly ROAS

500,000+

Users on the website

6.5X

Increased Paid Ads Revenue

Overview

PurpleAir is an industry leader in air quality monitoring. Not only are their air monitors rated best-in-class by AQ-SPEC, but their air quality data is also used by Google, the EPA, NASA, and others. PurpleAir’s mission is to make air quality data accessible to everyone, and we’re thrilled to be a part of it.

Duration

1 month

Industry

Technology

Country

US

01 The Problem

An Opportunity to Go Beyond

Before working together, PurpleAir had a paid ads strategy that barely covered the costs of the campaign, and their marketing campaigns were only using some of Google’s powerful capabilities. When HyperPop stepped in, we saw a host of opportunities to implement a robust paid ads strategy and boost revenue.

02 The PROCESS

Understand Your Business Goals

Before working together, PurpleAir had a paid ads strategy that barely covered the costs of the campaign, and their marketing campaigns were only using some of Google’s powerful capabilities. When HyperPop stepped in, we saw a host of opportunities to implement a robust paid ads strategy and boost revenue.

1. What is the first step

First, we audited their current Google Ads strategy to get in-depth knowledge of the current campaigns already in place.

2. Second step

First, we audited their current Google Ads strategy to get in-depth knowledge of the current campaigns already in place.

3. Third step

First, we audited their current Google Ads strategy to get in-depth knowledge of the current campaigns already in place.

03 The Solution

Before working together, PurpleAir had a paid ads strategy that barely covered the costs of the campaign, and their marketing campaigns were only using some of Google’s powerful capabilities. When HyperPop stepped in, we saw a host of opportunities to implement a robust paid ads strategy and boost revenue.

04 The IMPACT

The Beginning of a Great Brand

Before the implementation, we also determined which Key Performance Indicators (KPIs) to track the effectiveness of the paid ads. Within just a few months, PurpleAir already saw massive improvements on their paid ads.

Let’s Make Your Marketing Pop 

Schedule a free 60-min consultation call or fill out the form below and let’s explore your options together. 

Free 60 min Consultation

Find out how we can work together and surpass your marketing goals.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.