How We Increased PurpleAir's Paid Ads Revenue by 8.5x

Digital Marketing

How do you run paid ads that actually drive profits?
See how HyperPop did this and boosted PurpleAir’s paid ads revenue by 8.5x in just 3 months. 

1.6 > 5.4

ROAS from 1.6 to an average monthly ROAS of 5.4

12.4

Peak monthly ROAS

2,900,000 +

Peak Monthly Website Views

8.5X

Increased Paid Ads Revenue

Overview

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Duration

8 months

Industry

Air Quality Monitoring

Country

USA

01 The Problem

How to Get the Most Out of Paid Ads

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02 The PROCESS

How to Get the Most Out of Paid Ads

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1. Market Research

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2. Strategy Building 

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3. Implementation 

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4. Optimization

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03 The Solution

Investing in Google Ads that Work 

By working with HyperPop for their Paid Ads campaigns, PurpleAir has been able to bring in more profits, higher conversion rates, and more website traffic. We took what PurpleAir initially had, realigned it with the company’s objectives, used marketing techniques to develop a custom solution, and witnessed improvements almost immediately. Now, PurpleAir has paid ads campaigns that generate real results every month.

04 The IMPACT

Increasing the Return in Paid Ads 

Since working with HyperPop, PurpleAir has been able to leverage paid ads campaigns and utilize Google’s powerful capabilities. In less than a year, PurpleAir increased Return on Advertising Spend  (ROAS) from 1.6 to 5.4—reaching a peak monthly ROAS of 12.4. The average monthly Google Ads revenue has grown 8.5x in a few months. Moreover, the business was able to drive more than 600,000 users onto its website. We’re excited to see PurpleAir thrive and expand around the world. 

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